INSANITY - Urban Beach

Briefing

INSANITY, a Urban Beach  PR team, came to us because they needed a 1 minute video to use as publicity for a social media campaign – Facebook and Instagram

Approach

We all know that the main objective of this kind of videos is to show the club in the best light possible. And that sums up to pretty girls having fun.

We want to make people wish they were there. So we stayed there filming for as long as we needed to get this footage. Trying a lot of different movements, angles, and most of all, interacting with the people – that’s what gives human warmth to the video.