Francisco Macau - Recipes

Briefing

Provide his audience quick and easy recipes.

Approach

Francisco Macau is unique in his own way, and his audience loves him exactly because of that.
So we had to focus on that.

The series worked so well because he’s not trying to be fancy. He’s just in his kitchen being himself and cooking how he normally cooks. Having fun, doing everything by feel, and breaking eggs with his fists.

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